Designer, reward consumer experience!

At Gelōbter, we have an experiential approach to design. What this roughly means is that whenever we create, the constant thought in the back of our mind is, “how is the end user going to experience this?”

Where are we taking them?
Is this an easy path to follow?
Does it make sense? Do we want it to make sense?

What’s the reward at the end?

This is the question that many designs overlook. As designers and marketing specialists, it’s easy to create a campaign that promises the world to a potential customer, but it’s another thing to deliver.

A conventional thinker might narrow their interpretation of this anecdote to truth in advertising. That is the old way of thinking where the only interaction between producer and consumer was in the final product. Today’s multimedia advertising provides marketers opportunities to gain consumer satisfaction before they ever buy anything.

Today’s consumer is bombarded with thousands of messages a day, and ignore most of them. What’s the incentive for a consumer to pay attention to you? What is the reward at the end of your road that is worth the effort of attention by the consumer.

The reason to ask this question is because the concept of brand has grown out of the logo and product to include the overall experience. The instant a consumer comes in contact with your marketing materials, they are experiencing your brand. You want that experience to be both positive and memorable.

There’s truth to the saying, “Sometimes you got to give a little to get a little.” Small rewards in the experience of your brand will multiply in the mind of the consumer to create a lasting brand impression.

What are some ways you can think of to reward your cutsomer’s attention through a positive and memorable experience?

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